This popular text is designed to make students sensitive to the many differences that managers face when firms operate cross-culturally, and to give them the tools to understand and deal with these differences. It goes beyond other books’ coverage of the subject, and offers in-depth treatment of important economic, political, historical, and religious variables in international management. This new edition features updated examples and references drawn from around the world that help provide an exceptionally balanced and realistic view of the key factors in today’s international business environment. The book can be used alongside other readings and texts, or as a core text for both undergraduate and graduate courses.
“Betty Jane Punnett provides a valuable map and compass for the global business manager navigating an increasingly interdependent but ever diverse world.” — Oded Shenkar, The Ohio State University (*)
“This is a great text and I applaud the author for developing it. The addition of content on contextual elements other than culture is a real contribution, and makes the book much more valuable. It makes a great companion to a standard OB or HRM course.” — Martha Maznevski, IMD, Switzerland
“Betty Jane Punnett’s new book is important, well written, and interesting. It is both broad and deep and full of current examples and cases.” — David Ricks, University of Missouri, St. Louis