Tag Archive: management

Catalytic Conversations by Ann C. Baker

// e-ISBN: 9780765624918 By: Ann C. Baker Pages: 208 Buy eBook | Buy Print Book Description: This text offers students a breakthrough approach to recognizing that differences among people are resources for organizations to tap as they strive to anticipate change and adapt rapidly in today's unpredictable world. Catalytic Conversations provides a ...

Continue Reading »

Advertising Management by Donald W. Jugenheimer

// e-ISBN: 9780765625854 By: Donald W. Jugenheimer, Larry D. Kelley Pages: 232 Buy eBook | Buy Print Book Description: This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors ...

Continue Reading »

Basics of International Business by James P. Neelankavil

// e-ISBN: 9780765625830 Pages: 592 Buy eBook | Buy Print Book Description: This survey textbook is aimed at students who wish to learn and work in the field of international business. Its objectives are to familiarize students with the external environments that affect international businesses, to show them how to recognize ...

Continue Reading »

Advertising Management by Donald W. Jugenheimer

// e-ISBN: 9780765625854 By: Donald W. Jugenheimer, Larry D. Kelley Pages: 232 Buy eBook | Buy Print Book Description: This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for ...

Continue Reading »

Entrepreneurial Financial Management by Jeffrey R. Cornwall

// e-ISBN: 9780765625823 By: Jeffrey R. Cornwall, David O. Vang, Jean M. Hartman Pages: 312 Buy eBook | Buy Print Book Description: This practical text presents an applied, realistic view of entrepreneurial finance for today's changing business environment. It provides an integrated set of concepts and applications, drawing from ...

Continue Reading »

Management Economics by William G. Forgang

// e-ISBN: 9780765625717 By: William G. Forgang, Karl W. Einolf Pages: 240 Buy eBook | Buy Print Book Description: Thoroughly classroom tested, this text is designed specifically for one-semester accelerated and online courses at the upper undergraduate and MBA levels. It is based on the theme that business and personal decisions ...

Continue Reading »

Management for a Small Planet by Jean Garner Stead

“Business Happens on a Small Planet”

Continue Reading »