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e-ISBN: 9780765624918
By: Ann C. Baker
Pages: 208
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Description:
This text offers students a breakthrough approach to recognizing that differences among people are resources for organizations to tap as they strive to anticipate change and adapt rapidly in today's unpredictable world. Catalytic Conversations provides a ...
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e-ISBN: 9780765625854
By: Donald W. Jugenheimer, Larry D. Kelley
Pages: 232
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Description:
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors ...
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